Advertising - IPApproach

“Method for Web-based Distribution of Targeted Advertising Messages”

IP Approach is pleased to present the exclusive patents for sale “Method for web-based distribution of targeted advertising messages” which includes U.S. Granted Patents US 10,497,008 B2, US 11,087,335 B2 & US 8,301,496 B2 and U.S. Patent Application US 2022/0036375 A1 assigned to Hugues Courchesne. The IP relates to a method allowing the distribution of customized advertising messages through a web browser and relates to the means for inciting the public to visit specific websites.

The technology disclosed provides the following advantages:

It delivers advertising messages that offer repeated exposure.
It helps the companies to develop more focused marketing programs in order to build stronger relationships with customers.
The distributor provides the advertising party with user demographic categories and information so that a customized advertising campaign may be created.
It provides user purchasing habits and statistical information regarding a particular user demographic category to better customize the advertising party's campaign.
It provides the website owner to boost Web user fidelity to the owner's website by offering points when the users visit the products on the owner's website.
It creates marketing opportunities to attract new customers.
It helps the website owner Increase the conversion rate of visitors because points are offered which can be traded in for savings toward the purchase of a product listed on the website.
It helps the Web users to accumulate points when they direct browse a website that offers promotions.
The Web users can save money when purchasing products from a website by trading points against savings or other benefits.

The smart advertising market is estimated to grow from USD 655.1 million in 2018 to USD 2266.41 million by 2025, at a Compound Annual Growth Rate (CAGR) of 19.4% during the forecast period.

Please contact Justin Ehrlickman via email at justin@ipapproach.com or phone at 845-558-7901 to receive a Brokerage Marketing Package.

“Targeted advertising system and method for drivers”

IPApproach, LLC is pleased to present the exclusive patents for sale “Targeted advertising system and method for drivers” which includes U.S. Granted Patent US 10,937,061 assigned to Craig Hacker.

The advertising system includes at least one sensor coupled to a ﬁxed location, where the at least one sensor is conﬁgured to generate an impression based on at least one characteristic of a proximate automobile, at least one processor conﬁgured to receive the impression, at least one server, having an advertising database and a user database, and at least one delivery mechanism. Preferably, the advertising database contains information relating to at least one advertisement and the user database is conﬁgured to check if the at least one characteristic matches an existing entry for a user, and either associate that impression with a user or create a new entry for the
impression.

Please contact Justin Ehrlickman via email at justin@ipapproach.com or phone at 845-558-7901 to receive a Brokerage Marketing Package.